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Workforce Consultant Newsletter, March 2025

March 2025 Edition
Focus on: Creating Effective Job Ads

Did you know?

  • There were 8752 job postings across the Calgary region in February according to Vicinity Jobs.
  • Alberta’s labour market is forecast to see an average of 133,000 new job openings each year until 2033 (1,465,000 in total). 54.3% of the openings will be due to people leaving their jobs (due to out-migration, retirement, or death) and 45.7% will be from expansion due to economic development (Alberta Occupational Outlook 2023-2033).
  • Every minute, over 9,000 people apply for jobs on LinkedIn and every minute, seven people are hired through LinkedIn. This demonstrates that job seekers trust LinkedIn for discovering job opportunities (Electro IQ).
  • The best candidates are off the market in just 10 days, so catching the right candidate’s eye is essential (Workleap).
  • 70% of job seekers want to hear the potential salary range in their first message from a recruiter (Zippia).

Key Sections to Include in a Job Ad

Job Title

The job title is the first thing an applicant sees. Keep it accurate and to the point to ensure it shows up in keyword searches and attracts the right applicants.

Company Overview

Include a short section on your company and why you are a good company to work for. This could include your mission statement, vision, and values, or could showcase how your organization promotes career growth. Consider including links to your website or social media channels to make it easier for candidates to learn more.

Position Summary

Provide a short overview of the most important tasks, responsibilities, and expectations of the job. A link to the full job description could be included so the candidate can learn more about the details of the position.

Qualifications and Ideal Candidate

Think about your ideal candidate and outline the most important skills and experience needed to be successful in the position. Make sure to consider whether a qualification is truly required or is an asset and list these separately.

Compensation and Benefits

Providing information on salary and other benefits helps give candidates a compelling reason to apply for your position. In addition to salary or wage information, you could include information about training, flexible work arrangements, vacation, professional development opportunities, or alternate work locations.

How to Apply

Make the application process clear by including what documents the candidate should submit (e.g. resume, cover letter), how to submit them (e.g. by email, in person), and the application deadline. Make sure to include contact information.

More Information

7 Tips for Writing Job Posts that Attract Candidates (LinkedIn)

How to write a job description for next gen talent (University of Waterloo)

Hire employees (Government of Canada - Job Bank)

Occupations in Alberta (Government of Alberta - ALIS)

Events & Opportunities

  • Introduction to Employment Standards, Occupational Health and Safety (OHS), and Regional Employer Supports in Alberta. The session is targeting new employers and established small and medium-sized employers.
    • Date: Tuesday, April 8th, 2025 - Time:1:30 – 2:30 pm
    • For additional information and to register click HERE
  • Join the Workforce Consultant Team as we host a free webinar about the Alberta is Calling: Moving Bonus Program, a one-time refundable tax credit of $5,000 for eligible individuals who move to Alberta and work in key trade and construction related occupations.
    • Have you hired an employee who has moved or is moving to Alberta between May 1st to December 31st, 2024, that is working in an eligible occupation? If you missed the previous presentations, register now for the next chance to hear about the Moving Bonus Program and ask questions. Get information on eligibility, when and how applicants can apply, required documentation, and more. For more information on this program, please visit: Alberta is Calling: moving Bonus.
    • Thursday, April 24th, 2025, Time: 2:30 – 3:30 pm
    • To register click HERE.
  • Calgary and Area Employment Bulletin - https://goo.gl/EWQ6CB